ASO Specialist

Job Duties

  • Be in charge of ASO of various apps and games.
  • Analyze current state of ASO and define strategy to maximize organic user acquisition.
  • Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.
  • Optimize conversion rate on the store listing page with experiments and try to maximize the same.
  • Monitor and track rankings and conversion rate using ASO tools.
  • Always be on look out to increase downloads with improvements and new ideas.
  • Be up to date with latest ASO tips, tricks, hacks and news.
  • Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.
  • Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.
  • Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

  • Minimum 1-2 years of experience with ASO in a game/app with million+ installs.
  • Excellent analytical and reporting skills.
  • Enthusiasm and energy to fire up internal teams
  • Great communication skills
  • Creative and original thinking
  • Proficiency with ASO tools, including Google Play Console and other external tools.
  • Ability to work within a team and independently