Job Duties

• Be in charge of ASO of various apps and games.
• Analyze the current state of ASO and define a strategy to maximize organic user acquisition.
• Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots, etc.
• Optimize conversion rate on the store listing page with experiments and try to maximize the same.
• Monitor and track rankings and conversion rates using ASO tools.
• Always be on the lookout to increase downloads with improvements and new ideas.
• Be up to date with the latest ASO tips, tricks, hacks and news.
• Perform keyword research for Apps to optimize existing listing, uncover new opportunities, and expand the keyword set.
• Optimizing Apps on both Play Store and App Store and improving rankings for app keywords both on Play Store and App Store.
• Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

• Minimum 2-4 years of experience with ASO in a game/app with million+ installs.
• Excellent analytical and reporting skills.
• Enthusiasm and energy to fire up internal teams
• Great communication skills
• Creative and original thinking
• Proficiency with ASO tools, including Google Play Console and other external tools.
• Ability to work within a team and independently