Chief Marketing Officer
Be in charge of ASO of various apps and games.
Analyze the current state of ASO and define a strategy to maximize organic user acquisition.
Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots, etc.
Optimize conversion rate on the store listing page with experiments and try to maximize the same.
Monitor and track rankings and conversion rates using ASO tools.
Always be on the lookout to increase downloads with improvements and new ideas.
Be up to date with the latest ASO tips, tricks, hacks and news.
Perform keyword research for Apps to optimize existing listing, uncover new opportunities, and expand the keyword set.
Optimizing Apps on both Play Store and App Store and improving rankings for app keywords both on Play Store and App Store.
Improve App organic traffic and Analyze click to install and uninstall rate for the apps.
Minimum 2-4 years of experience with ASO in a game/app with million+ installs.
Excellent analytical and reporting skills.
Enthusiasm and energy to fire up internal teams
Great communication skills
Creative and original thinking
Proficiency with ASO tools, including Google Play Console and other external tools.
Ability to work within a team and independently
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