Job Duties

• Be in charge of ASO of various apps and games.
• Analyze current state of ASO and define strategy to maximize organic user acquisition.
• Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.
• Optimize conversion rate on the store listing page with experiments and try to maximize the same.
• Monitor and track rankings and conversion rate using ASO tools.
• Always be on look out to increase downloads with improvements and new ideas.
• Be up to date with latest ASO tips, tricks, hacks and news.
• Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.
• Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.
• Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

• Minimum 3-5 years of experience with ASO in a game/app with million+ installs
• Excellent analytical and reporting skills
• Enthusiasm and energy to fire up internal teams
• Great communication skills
• Creative and original thinking
• Proficiency with ASO tools, including Google Play Console and other external tools.
• Ability to work within a team and independently